Privacy Statement, effective as of 1st April 2014
Layer Systems Limited. (“TheLayer” or the “Company”) is committed to protecting the privacy of individuals who visit the Company’s websites (“Visitors”), individuals who register to use the Services as defined below (“Customers”), and individuals who register to attend the Company’s events (“Attendees”). This Privacy Statement describes The Layer’s privacy practices in relation to the use of the Company’s Websites and the related applications and services offered by The Layer (the “Services”).
1. Websites covered
This Privacy Statement covers the information practices of Websites that link to this Privacy Statement, including: www.thelayer.com and the application.
(collectively referred to as “The Layer’s Websites” or “the Company’s Websites”).
The Layer websites may contain links to other websites. The information practices or the content of such other websites is governed by the privacy statements of such other websites. The Company encourages you to review the privacy statements of other websites to understand their information practices.
2. Information collected
When expressing an interest in obtaining additional information about the Services or registering to use the Services, The Layer requires you to provide the Company with personal contact information, such as name, company name, address, phone number, and email address (“Required Contact Information”). When purchasing the Services, The Layer may require you to provide the Company with financial qualification and billing information, such as billing name and address, credit card number, invoice details, direct debit information and the number of employees within the organisation that will be using the Services (“Billing Information”). The Layer may also ask you to provide additional information, such as company annual turnover, number of employees, or industry (“Optional Information”). Required Contact Information, Billing Information, and Optional Information about Customers are referred to collectively as “Data About The Layer Customers”, or in the case of Attendees, “Data About The Layer Attendees”.
As you navigate the Company’s websites, The Layer may also collect information through the use of commonly-used information-gathering tools, such as cookies and web beacons (“Website Navigation Information”). Website Navigation Information includes standard information from your Web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, and the actions you take on the Company’s Websites (such as the Web pages viewed and the links clicked).
3. Use of information collected
The Company uses Data About The Layer Customers to perform the services requested. For example, if you fill out a “Contact Me” Web form, the Company will use the information provided to contact you about your interest in the Services.
The Company also uses Data About The Layer Attendees to plan and host corporate events, host online forums and social networks in which event attendees may participate, and to populate online profiles for Attendees on the Company’s Websites. Additional information on the Company’s privacy practices with respect to Data About The Layer Attendees may be found in additional privacy statements on the event Websites, as the case may be.
The Company may also use Data About The Layer Customers and Data About The Layer Attendees for marketing purposes. For example, the Company may use information you provide to contact you to further discuss your interest in the Services and to send you information regarding the Company, its affiliates, and its partners, such as information about promotions or events.
The Layer uses direct debit and credit card information solely to check the financial qualifications and collect payment from prospective Customers and Attendees.
The Layer uses Website Navigation Information to operate and improve the Company’s Websites. The Company may also use Website Navigation Information alone or in combination with Data About The Layer Customers and Data About The Layer Attendees to provide personalised information about the Company.
4. Website Navigation Information
Cookies, Web Beacons and IP Addresses
The Layer uses commonly-used information-gathering tools, such as cookies and Web beacons, to collect information as you navigate the Company’s Websites (“Website Navigation Information”). This section describes the types of Website Navigation Information used on the Company’s Websites and how this information may be used.
The following sets out how The Layer uses different categories of cookies and your options for managing cookies’ settings:
Type of Cookies
Required cookies enable you to navigate the Company’s Websites and use its features, such as accessing secure areas of the Websites and using The Layer Services.
Because required cookies are essential to operate the Company’s Websites and the Services, there is no option to opt out of these cookies.
These cookies collect information about how Visitors use our Website, including which pages visitors go to most often and if they receive error messages from certain pages. These cookies do not collect information that individually identifies a Visitor. All information these cookies collect is aggregated and anonymous. It is only used to improve how the Company’s Website functions and performs.
From time-to-time, The Layer engages third parties to track and analyse usage and volume statistical information from individuals who visit the Company’s Websites. The Layer may also utilize Flash cookies for these purposes.
Because performance cookies are essential to operate the Company’s Websites and the Services, there is no option to opt out of these cookies.
Functionality cookies allow the Company’s Websites to remember information you have entered or choices you make (such as your username, language, or your region) and provide enhanced, more personal features. These cookies also enable you to optimize your use of The Layer’s Services after logging in. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize.
The Layer uses local shared objects, also known as Flash cookies, to store your preferences or display content based upon what you view on our Websites to personalize your visit.
To learn how to opt out of functionality cookies using your browser settings click here. Note that opting out may impact the functionality you receive when visiting The Layer.
To learn how to manage privacy and storage settings for Flash cookies click here.
Targeting or Advertising cookies
Third parties, with whom the Company partners to provide certain features on our Websites or to display advertising based upon your Web browsing activity, use Flash cookies to collect and store information. Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored.
The Layer uses Web beacons alone or in conjunction with cookies to compile information about Customers and Visitors’ usage of the Company’s Websites and interaction with emails from the Company. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular Website tied to the Web beacon, and a description of a Website tied to the Web beacon. For example, The Layer may place Web beacons in marketing emails that notify the Company when you click on a link in the email that directs you to one of the Company’s Websites. The Layer uses Web beacons to operate and improve the Company’s Websites and email communications.
When you visit The Layer’s Websites, the Company collects your Internet Protocol (“IP”) addresses to track and aggregate non-personal information. For example, The Layer uses IP addresses to monitor the regions from which Customers and Visitors navigate the Company’s Websites.
The Layer also collects IP addresses from Customers whey they log into the Services as part of the Company’s “Identity Confirmation” and “IP Range Restrictions” security features.
5. Public forums, refer a friend, and customer testimonials
The Layer may provide bulletin boards, blogs, or chat rooms on the Company’s Websites. Any personal information you choose to submit in such a forum may be read, collected, or used by others who visit these forums, and may be used to send you unsolicited messages. The Layer is not responsible for the personal information you choose to submit in these forums.
Customers and Visitors may elect to use the Company’s referral program to inform friends about the Company’s Websites. When using the referral program, the Company requests the friend’s name, company name, contact number and email address. The Layer will automatically send the friend a one-time email inviting him or her to visit the Company’s Websites.
The Layer posts a list of Customers and testimonials on the Company’s Websites that contain information such as Customer names and titles. The Layer obtains the consent of each Customer prior to posting any information on such a list or posting testimonials.
6. Sharing of information collected
The Layer may share Data About The Layer Customers and Data About The Layer Attendees with the Company's contracted service providers so that these service providers can provide services on our behalf. Without limiting the foregoing, The Layer may also share Data About The Layer Customers and Data About The Layer attendees with the Company's service providers to ensure the quality of information provided, and with third-party social networking and media Websites, such as Facebook, for marketing and advertising on those Websites. Unless described in this Privacy Statement, The Layer does not share, sell, rent, or trade any information with third parties for their promotional purposes.
The Layer Affiliates
The Company may share Data About The Layer Customers with other companies in order to work with them, including affiliates of the The Layer. For example, the Company may need to share Data About The Layer Customers for customer relationship management purposes.
From time to time, The Layer may partner with other companies to jointly offer products or services. If you purchase or specifically express interest in a jointly-offered product or service from The Layer, the Company may share Data About The Layer Customers collected in connection with your purchase or expression of interest with our joint promotion partner(s). The Layer does not control our business partners’ use of the Data About The Layer Customers we collect, and their use of the information will be in accordance with their own privacy policies. If you do not wish for your information to be shared in this manner, you may opt not to purchase or specifically express interest in a jointly offered product or service.
The Layer uses third-party services provider to manage credit card and direct debit processing. The service providers are not permitted to store, retain, or use Billing Information except for the sole purpose of credit card or direct debit processing on the Company’s behalf.
The Layer reserves the right to use or disclose information provided if required by law or if the Company reasonably believes that use or disclosure is necessary to protect the Company’s rights and/or to comply with a legal proceeding, court order, or legal process.
7. Communications preferences
The Layer offers Visitors, Customers, and Attendees who provide contact information a means to choose how the Company uses the information provided. You may manage your receipt of marketing and non-transactional communications by clicking on the "unsubscribe" link located on the bottom of the Company’s marketing emails. Additionally, you may send a request specifying your communications preferences to email@example.com. Customers cannot opt out of receiving transactional emails related to their account with The Layer or the Services.
8. Correcting and updating your information
Customers may update or change their registration information by editing their user or organisation record. To update a user profile, please login to https://app.thelayer.com with your The Layer username and password and click “Settings.” To update an organisation’s information, please login to https://app.thelayer.com with your The Layer username and password and select “Settings.” To update Billing Information or have your registration information deleted, please email firstname.lastname@example.org or call +44 (0)141 530 1220 . To discontinue your account and to have information you maintained in the Services returned to you, please email email@example.com or call +44 (0)141 530 1220. Requests to access, change, or delete your information will be handled within 30 days.
9. Customer Data
The Layer Customers may electronically submit data or information to the Services for hosting and processing purposes (“Customer Data”). The Layer will not review, share, distribute, or reference any such Customer Data except as provided in the The Layer Master Subscription Agreement, or as may be required by law. In accordance with The Layer Master Subscription Agreement, The Layer may access Customer Data only for the purpose of providing the Services, preventing or addressing service or technical problems, at a Customer’s request in connection with customer support matters, or as may be required by law.
The Layer uses robust security measures to protect Customer Data from unauthorized access, maintain data accuracy, and help ensure the appropriate use of Customer Data. When the Services are accessed using Internet Explorer version 7.0 or later, Firefox version 2.0 or later, or Safari version 3.0 or later, Secure Socket Layer (.SSL.) technology protects Customer Data using both server authentication and data encryption. These technologies help ensure that Customer Data is safe, secure, and only available to the Customer to whom the information belongs and those to whom the Customer has granted access. The Layer also implements an advanced security method based on dynamic data and encoded session identifications, and the Company hosts its Websites in a secure server environment that uses firewalls, intrusion detection systems, and other advanced technology to prevent interference or access from outside intruders. The Layer also offers enhanced security features within the Services that permit Customers to configure security settings to the level they deem necessary. Customers are responsible for maintaining the security and confidentiality of their The Layer usernames and passwords.
Because the Company uses the Services to maintain Data About The Layer Customers and Data About The Layer Attendees, this information, which is stored in the Services, is secured in the same manner as described above for Customer Data.
11. Changes to this Privacy Statement
The Layer reserves the right to change this Privacy Statement. The Layer will provide notification of the material changes to this Privacy Statement through the Company’s Websites at least thirty (30) business days prior to the change taking effect.
12. Contacting us