Case Study
We decided to partner with Layer Systems after evaluating a number of different options. We really needed something that was not only industry-specific but also provided a team with the development capabilities to customise the system to exactly how we needed it to operate.
Realistically, from my perspective, it was crucial to ensure that we could deliver exactly what we needed in a prompt and timely manner, but most importantly, to get it right. The Layer gives you that kind of ability.
What we found from using The Layer is a reduction in the time from "book to bill". We're able to prospect, quote, and deliver services for a customer in a much quicker and more efficient way than we used to.
Having our marketing campaigns integrated within The Layer allows us to work more collaboratively with other departments within the business. We can create a mailshot to send out initial communications to customers. The sales guys can then follow that up, see who's received what email, see who's opened the email, and even see who's clicked on it. This allows them to see who is most engaged and then follow up with a call that is more qualified because we know who's interacting with our content and who is genuinely interested.
The use of Stacks that The Layer provides is really handy. We can see what we need to have, where we need to order it from, and on the purchase orders themselves, we can track when that's going to arrive. We can also add notes onto the POs, so other areas of the business can see when we have kit landing.
The Layer is built specifically for telecoms. We have dynamic price books with our partners, and it's much more bespoke to our style of business rather than relying on any kind of generic system. This is particularly valuable given the complexities of some of the commercials we have with our partners and customers.
Working with the development team has been really fun—probably the best way to describe it. We've managed to achieve so much in such a short space of time that would have taken ages with other platforms.
The support team at The Layer is really easy to work with. We have an online chat where we can submit questions, and they are generally answered within two or three minutes. The responses we get back are quick and prompt, whether that's a phone call, an email, or a message within the chat. If they can't answer it straight away, a ticket is raised, and we have visibility of those tickets and their statuses.
When you combine all these elements within The Layer, it really helps us operate more effectively.
I think our overall impression of The Layer and the team we work with is that it's a partnership. We work very closely together. Our staff internally probably couldn't work without it now; it's become a core part of our ecosystem. The team at The Layer is fantastic to work with. There's very active development on the software side, and they are always keen to engage and embrace industry trends.
Case Study
We decided to partner with Layer Systems after evaluating a number of different options. We really needed something that was not only industry-specific but also provided a team with the development capabilities to customise the system to exactly how we needed it to operate.
Realistically, from my perspective, it was crucial to ensure that we could deliver exactly what we needed in a prompt and timely manner, but most importantly, to get it right. The Layer gives you that kind of ability.
What we found from using The Layer is a reduction in the time from "book to bill". We're able to prospect, quote, and deliver services for a customer in a much quicker and more efficient way than we used to.
Having our marketing campaigns integrated within The Layer allows us to work more collaboratively with other departments within the business. We can create a mailshot to send out initial communications to customers. The sales guys can then follow that up, see who's received what email, see who's opened the email, and even see who's clicked on it. This allows them to see who is most engaged and then follow up with a call that is more qualified because we know who's interacting with our content and who is genuinely interested.
The use of Stacks that The Layer provides is really handy. We can see what we need to have, where we need to order it from, and on the purchase orders themselves, we can track when that's going to arrive. We can also add notes onto the POs, so other areas of the business can see when we have kit landing.
The Layer is built specifically for telecoms. We have dynamic price books with our partners, and it's much more bespoke to our style of business rather than relying on any kind of generic system. This is particularly valuable given the complexities of some of the commercials we have with our partners and customers.
Working with the development team has been really fun—probably the best way to describe it. We've managed to achieve so much in such a short space of time that would have taken ages with other platforms.
The support team at The Layer is really easy to work with. We have an online chat where we can submit questions, and they are generally answered within two or three minutes. The responses we get back are quick and prompt, whether that's a phone call, an email, or a message within the chat. If they can't answer it straight away, a ticket is raised, and we have visibility of those tickets and their statuses.
When you combine all these elements within The Layer, it really helps us operate more effectively.
I think our overall impression of The Layer and the team we work with is that it's a partnership. We work very closely together. Our staff internally probably couldn't work without it now; it's become a core part of our ecosystem. The team at The Layer is fantastic to work with. There's very active development on the software side, and they are always keen to engage and embrace industry trends.
